Do you offer special menu items? A large selection of products? Tell people! Highlight features that make your business stand out from the competition.
If you have something special to offer, make sure your customers see it. People are usually searching to make a decision about something. Give them what they need to help make their decision.
Are you selling? Tell them they can buy. Are you offering? They want to receive. Strong verbs like Call today, Purchase, or Make an appointment tell your customers what they can expect to do when they see your ad
This can catch the attention of the people who searched for words related to your business, and it shows that your ad is related to what they want.
Make sure the promotions or products in your campaign are also mentioned on your website. If visitors don't find what they expect to see when they reach your site, they may leave.
Polish up your campaigns by double-checking your spelling and grammar. Fill in both description lines, and try capitalizing the first letter of each word in your ads' headlines to draw attention to your ads.